Post by account_disabled on Dec 26, 2023 2:50:41 GMT -6
It seems that minimalism is gaining strength as a creative trend in 2021. More and more brands and agencies are opting for "less is more" , which actually comes with creatives loaded with messages with great meaning. This is the case of the latest campaign created by Leo Burnett for McDonald's , in which the yellow arches of the famous hamburger chain's logo sneak into homes, filling them with light and appetizing brand menus. But this trend is not without its challenges, and for minimalism to really work in advertising, creative professionals must take many factors into account .
As Natasha Chetiyawardana, co-founder and creative partner of Bow & Arrow, explains in an article for The Drum , the impact generated by this McDonald's ad Phone Number List is not given by the minimalism itself, but by the way in which "the pieces "The puzzle of brand strength and a great idea fit together perfectly." minimalism creativity McDonald's advertisement Chetiyawardana focuses on the level of detail in these ads, the use of “muted” colors and the strong contrast with meticulous execution, similar to Chris Ware's illustrations. «I would say that without this level of craft and disruption of the image with the golden arches, these ads would not be half as attractive. You would ignore them », she explains.
The creative also remembers in these lines other brands that have opted for this trend, stripping away many elements (even their beloved emblem) when creating their advertising posters, such as Apple or Heinz. When brands do it well, it is not something casual or gratuitous, it is because they have not rested on their laurels when they are successful , he points out. «You can't have successful minimalism without a solid idea» «Minimalism for minimalism's sake tends to fall short; “You cannot have successful minimalism without a solid idea ,” emphasizes the expert. And sometimes great ideas are not accompanied by many details, but rather they make you fall in love and connect with a simple but relevant message. The very famous covers of The New Yorker are also an example of a good idea and brilliant execution.
As Natasha Chetiyawardana, co-founder and creative partner of Bow & Arrow, explains in an article for The Drum , the impact generated by this McDonald's ad Phone Number List is not given by the minimalism itself, but by the way in which "the pieces "The puzzle of brand strength and a great idea fit together perfectly." minimalism creativity McDonald's advertisement Chetiyawardana focuses on the level of detail in these ads, the use of “muted” colors and the strong contrast with meticulous execution, similar to Chris Ware's illustrations. «I would say that without this level of craft and disruption of the image with the golden arches, these ads would not be half as attractive. You would ignore them », she explains.
The creative also remembers in these lines other brands that have opted for this trend, stripping away many elements (even their beloved emblem) when creating their advertising posters, such as Apple or Heinz. When brands do it well, it is not something casual or gratuitous, it is because they have not rested on their laurels when they are successful , he points out. «You can't have successful minimalism without a solid idea» «Minimalism for minimalism's sake tends to fall short; “You cannot have successful minimalism without a solid idea ,” emphasizes the expert. And sometimes great ideas are not accompanied by many details, but rather they make you fall in love and connect with a simple but relevant message. The very famous covers of The New Yorker are also an example of a good idea and brilliant execution.